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Mark Angus
CEO & Chief Strategist, Genesis Global Business Services
Founding Partner: GBS.World

Mark Angus

Mark is the visionary leader behind Genesis Global Business Services, a global-to-local research, consulting, and strategy firm specializing in the Experience Economy. With a sharp focus on tackling critical business challenges, Mark and his expert team collaborate with global clients to diagnose key issues and deliver tailored solutions. From demand-to-supply analyses to benchmark reports, Mark’s work empowers organizations to make data-driven decisions with actionable go-to-market strategies and implementation plans.

Mark’s expertise spans specialist consulting, research, qualitative-to-quantitative indexes, and the creation of value propositions and action plans for digital and IT-enabled services, employee and customer experience (E-CX), business process outsourcing & management (BPO/M) and broader global business services (GBS).

Empowering businesses with research-centric strategies for the Experience Economy
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What I Do

Industry Leadership & Research Expertise

With a career shaped by extensive research and consulting experience, Mark has spearheaded the production of over 55 commissioned and syndicated GBS/BPO/ITO and E-CX qualitative surveys and quantitative reports. Key highlights of his work include:

  • The 2024 GBS Voice of the Buy-side Client Survey
  • The 2024 Africa GBS Benchmarking & Market Report
  • The 2024 GBS World Competitiveness Index covering Africa, Asia, Europe, and LATAM
  • In-depth source market analyses for Australia, Europe, the UK, and the US
  • Impact sourcing programs for youth, women, and people with disabilities.

Consulting for Global Clients

Mark has provided commissioned consulting services for a wide range of organizations, including industry leaders such as Accenture, Adcorp, Concentrix, BMW/MINI, CCI Global, Deloitte, Dimension Data/NTT, FNB, Genesys, Harambee, IBM, Infiniti/Nissan, the International Data Corporation (IDC), Rewardsco, SoluGrowth, Servest, Techno Brain, Transcom, and The CX Blockchain Institute. He has also developed go-to-market action masterplans and location value propositions for countries like Rwanda, Uganda, and South Africa.

Published Contributor & Industry Recognition

A recognized thought leader in the GBS/BPO sector, Mark regularly contributes to platforms such as Emerging Europe, Enterprise World, and Focus On Business Magazine. He was also profiled as an International Business Tiger in the 2022 and 2023 Annual Report by Pro Progressio.

Founding Partner of GBS.World

Mark is also then Founding Partner of The World Source Marketplace for Global Business Services (GBS.World), a global marketplace that connects business buyers with offshore/nearshore business process service providers. Through the Verified and Certified program, GBS.World ensures that service providers meet rigorous standards of scalability, diversity, sustainability, and client success.

Global Speaker & Strategist

As a keynote speaker, strategist, and futurist, Mark has presented at major global events and conferences for organizations such as BPESA, Customer 360, Customer Experience World, CxOutsourcers, Deloitte, GIZ, Genesys, SAP and Teleperformance.

Countries of Work Experience

Australia, Belgium, Belize, Bulgaria, Canada, Colombia, Czechia, Egypt, Ethiopia, France, Germany, Ghana, Guyana, Honduras, India, Indonesia, Jamaica, Kenya, Malaysia, Malawi, Mexico, Morocco, Poland, the Philippines, the Netherlands, Nigeria, Romania, Rwanda, Saint Lucia, Senegal, South Africa, Tanzania, Turkey, United Arab Emirates, Uganda, United Kingdom, United States, Zimbabwe.

Author & Creative

Beyond his business accomplishments, Mark has a strong background in journalism and mass media communications. He is a published children’s book author, with a fictional series currently under review.

Testimonials

Clients